There are a few simple rhetorical devices that I have found really useful for persuasive writing. When you write a script for a video or presentation, or produce copy for a communication, it really helps to start with some sort of guide to structure the form of your content. By using some of these tried and tested rhetorical themes you can help your writing be more engaging and more persuasive.
There are a number of theories, from Aristotle to Derrida, why particular language forms work well in particular cultures. What is certain is that these devices have stood the test of time, from ancient Greek and Latin discourse to American presidential speeches, they can add power to your language. Continue Reading