Browse Month: March 2016

Writing persuasive scripts and copy

writingThere are a few simple rhetorical devices that I have found really useful for persuasive writing. When you write a script for a video or presentation, or produce copy for a communication, it really helps to start with some sort of guide to structure the form of your content. By using some of these tried and tested rhetorical themes you can help your writing be more engaging and more persuasive.

There are a number of theories, from Aristotle to Derrida, why particular language forms work well in particular cultures. What is certain is that these devices have stood the test of time, from ancient Greek and Latin discourse to American presidential speeches, they can add power to your language. Continue Reading

8 essentials to communicate change management

change managementThe perspective I have of change management is through creating communications to engage and inform about reasons for change and the corresponding new vision. Following from this there are usually some specific communications revolving around roles and the implications of change.

What is the communications issue? Most organisations are built to serve particular customer profiles. While customers change, a customer profile and the practices to serve this customer can become solidified within an organisation’s roles and hierarchy. Even in the face of convincing evidence of a changing market environment, perspectives and practices can be quite resilient. This is why the situation, and therefore the communication can’t be considered as business as usual.

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